Each week, the AgChat Foundation hosts a tweet chat on Twitter to connect producers and consumers about topics concerning food and farming. These conversations are focused on specific topics brought up by followers each week and then posted as 'questions' to entice discussion.
On the third Tuesday of each month, #foodchat is conducted from 8-10 p.m. These events are steered toward health and wellness and bring in a more diverse crowd of consumers. I participated in one of these discussions this past Tuesday. The discussion topic this past week was focused on heart health and had a variety of topic questions from specific types of food that people consider heart healthy and good recipes to ways to relieve stress on the farm and how producers should better promote how these food options are healthy.
Not only was I engaged in the conversation because of the agricultural discussion, but because I enjoyed discussing different topics relating to health and wellness.
I think the AgChat Foundation does a good job of advocating for the agricultural industry using social media engagement. However, they must find new ways to draw in different consumer groups and attain their interest for topics that may not directly relate to agriculture. I think from my conversations on food chat, it is easier to connect on common topics like health and wellness initially, then transition into how these relate to agriculture.
Have you ever participated in these Twitter discussions before? What do you think is most effective?